At Coachella 2019, the Real Action Is Happening Offstage

Merely headlining Coachella? You’re doing it wrong. These days, the festival’s biggest past and present stars are hacking it.

From new films by Donald Glover and Beyoncé to a one-morning-only Easter performance by Kanye West, this year’s fest in Indio, Calif., comes with a shadow billing of bonus, semi-sanctioned content aimed far beyond the main stage.

The extracurricular activity signifies the evolution of one of the country’s largest music festivals from a mostly self-contained arbiter of status — able to confer cultural relevance in a font size on its lineup posters — into something more like an all-purpose tool for today’s globally minded performers, accustomed in the digital age to serving many audiences at once and on their own terms.

For fans, more off-platform programming at Coachella means it’s easier than ever to avoid FOMO without coughing up a half-grand and trekking to the desert. Here’s a short guide.

Sahred From Source link Arts

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