A Fake Zuckerberg Video Challenges Facebook’s Rules


SAN FRANCISCO — Two weeks ago, Facebook declined to remove a doctored video in which the speaker of the House, Nancy Pelosi, seemed to drunkenly slur her speech. Over the weekend, two British artists released a doctored video of Facebook’s chief executive, Mark Zuckerberg, as a sly comment on the spread of false information online.

Posted to the Facebook-owned social network Instagram, the video shows Mr. Zuckerberg speaking directly into the camera, boasting of nefarious motives behind his online empire.

“Imagine this for a second: one man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures,” he appears to say. “I owe it all to Spectre. Spectre showed me that whoever controls the data controls the future.”

The video is easily recognizable as a fake, in part because the voice paired with the image sounds only marginally like Mr. Zuckerberg. And Spectre is a reference to a fictional, evil organization in James Bond lore. But it serves both as a piece of digital commentary and as a test of the way Facebook handles the spread of false information on its social network.



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